Now that your book is complete, the next step is to find ways to get your book into the hands of readers.There are many different strategies for marketing a book, so it is essential to find which is best for you and your book. Depending on an author’s audience and their budget, they may choose to implement someor all of the following marketing methods.
The Book Title and Cover
The first strategy is crucial for every book: designing an eye-catching cover and creating a book title that captures the story inside in an alluring way. Both of these components depend on the target reader and should be catered to that style. The cover and title are the potential reader’s first impression of the book. As an author of a published book, you are competing for readers’ time and attention among other books on bookshelves or online, and the best way to stand out is with an engaging title and cover.
Social Media
Social media gives readers a place to connect with the author. It can be used as a marketing tool at no cost or very low cost in comparison to other advertising. Authors can use social media to share information about the book and to give followers a taste of what is inside. It is also a great platform to offer free content that leaves people wanting more, like photos, videos, opinions, and intentional and well-written captions.
Hiring a Publicist
One of the best ways to reach new readers is to leave it up to the professionals. Publicists can get you time on television, radio, and podcasts, and can create features in newspapers, magazines, online, and in blogs. They can also connect authors with reviewers and arrange for authors to send review copies of their new book.
Networking at Events
Getting out and meeting potential readers face-to-face is one of the most effective ways to market a book. Authors can partner with local libraries or bookstores for book signings, live readings, and other promotional events. There are also opportunities to speak on panels and share your book at various sized events in all industries.
Maximizing Your Email List
Regardless of what you are selling, you should be collecting and growing an email database. Email is still a very relevant method to stay in touch with current and potential readers. Even if it starts small, your email list will have the opportunity to get exclusive promotions and newsletter updates. Like social media, it is also a great place to offer free content, like downloads, printables, and blog posts.
Once a book is published, a writer may feel like the hard work is finally over, but marketing is just as important as writing. A well-written book can only be appreciated and add value to others if they get the chance to read it.
